“Spotify” now the world’s top popular music and audio streaming mega service provider. About 2 million-plus podcast 70 million-plus kinds of music and 4 billion-plus playlist with a large quantity subscriber make Spotify the world’s largest music provider. 170 plus country now available their service. 345 million active users 35% market share Spotify become tops the world’s position. The company’s main competitors Apple Music, the amazon music store, and google music. But what makes Spotify so popular in the world? Today we describe for you exactly Spotify’s success story.
Spotify Starting History:
The company started its journey from Stockholm of Sweden. When we talking about the history of Spotify first take the name Daniel Ek. and Martin Lorenson. Daniel Ek burned the capital of Sweden Stockholm town on 21 February 1983. When he age 13 years old he started to make a website it was the first his client carrier work. Daniel admitted to KDS engineering university but he cannot finish his study because his main attraction was the IT sector. He started his website building company and earn regularly $50000 per month.
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In 2006 he join with eBay and TRADER company. The same year he established an online advertisement company name Advertigo and sale this one with Tradedoubler again he appointed CEO on uTorrent. At one point, uTorrent bought BitTorrent and quit her job.
Since 2000, music marketplaces have been hit hard by illegal music downloads. For this reason, artists and the music industry were facing a lot of losses. In 2006 Daniel Ek and Martin take the to decision established an online music service name “Spotify”. From the beginning, their desire was to stop piracy and make the music industry profitable. Spotify word comes from two different Spot and identify. Initially, the then-big music industry was asked for a license for a new music platform, but they refused. Because by showing the Spotify ad, the users had to give free music service by earning money. After much trying, in 2008 they were approved by the Big Music platform. As a result, they launched music streaming services in various European countries in October 2008.
Success History of Spotify
In the beginning, they gave music lovers a chance to listen to free songs. A few days later, they launched the premium version. One thing they noticed with great interest. That is what songs music lovers want to listen to. The list of customer’s favorite songs could have been tied earlier. As a result, people in groups subscribed to the paid version. Their customer base is constantly growing. Although various newspapers reported that the company lost 4 million that year. In 2009 they have launched Spotify apps in the Apple apps store.
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In 2010 the are successfully collect 500000+ premium subscribers and the company generates 40 million-plus revenue. In 2011 they are starting a journey in the USA market. After the year collects 7 million-plus premium and paid subscriber. In 2013 they launched TV ads for established their business. In 2020 they are reaching the new premium subscribers level and revenue reach 7880 million Euro. Now they have become a world no -1 music streaming service provider. They currently have music podcasts, audiobooks, and short stories from 170 countries. After the year 2020 the company’s total assets 7.5 billion-plus.
Why is Spotify so popular?
Spotify makes music discovery extremely easy while also making it easy to listen to the songs you already love. Their concept of “Radio” will play songs similar to a starting point, which could be an individual song or even a playlist. Spotify isn’t just in the music business, but it is moving into the audio business. You can install Spotify apps from here.
The music library available 70 million-plus music. The user easily finds his more interesting music. Because they are used as the most popular artificial intelligence system. Other music service providers also serve the same system but Spotify’s service is more strong and user friendly.
Another main reason behind the popularity of Spotify is the paid version. Because you can listen to music for a whole month by paying some money. Again, their favorite song. Again, if you want, free users can listen to their songs. But in this case, they can’t listen to more than songs a day. Again, these songs are sometimes ed and shoe. On the other hand, paid users can listen to unlimited songs while listening to no ads. Different countries they are paying system also different. For example, USA customers paid for month 12 to 30 dollars monthly but like Bangladesh users paid per month 200BDT.